Taking innovative products to market:
Marketing new products is quite different than selling existing ones. New innovations usually need to create or carve out their own new product niches. Just like small cars in America, the PC computer and the internet. They didn’t just "happen all by themselves". To carve out a niche, your sales team must be fast and flexible. You must be aware of competitive movements and you must carefully — yet aggressively — establish and then protect your niche. Your sales tactics includes identifying the start-up markets and incentives for change. "Make them an offer they can’t refuse" and your customers will buy.

What you will learn:
Sales makes the difference. Get an expert on your team:

• How to put your marketing strategy to work
• Differences in retail, commercial, industrial & institutional products
• Target markets opportunities — Traditional retail markets? Industrial? Catalog? Infomercials? Internet?
• Advantages of private labeling
• Using internal sales departments vs. Manufacturer Sales Reps.
• Test marketing and selecting the best "first customers"
• Making the most of trade show participation
• Distribution channel economics