Leveraging established businesses
This may be one of the most exciting, most informative of all segments. There are several strategies you can use to get your product to market. You must keep a flexible attitude and evaluate your options. After all, if you’ve done a good job in concept and product development up to this point, you should have several viable partnering options. Most people think in terms of two options (sell it yourself or license it) to develop a patented invention — but experienced experts know that there are many other possibilities — and at times they can make you a lot more money. You’ll learn from our partnering experts some incredible insights into what partners look for and how to approach them. Then let them take off and make things happen!

What you will learn:
There are more ways to partner than you can imagine:

• Do it all yourself? Open a start-up? Partner it? Partner manufacture? Partner sales/marketing? License it?
• Five basic approaches to partnering
• Three not-so common approaches
• All about JDAs
• How to find manufacturing & marketing partners
• How to interview and evaluate them
• About using confidentiality agreements
• Why licensing is a form of partnering
• How to partner other forms of IP including: trademarks, copyrights, trade dress