Segment 1

Invention Development Process; introduction to invention development, patenting, manufacturing and marketing basics, cost an invention, build a team Bob DeMatteis and Andy Gibbs

Segment 2

Protecting YOUR Rights; patent laws, forms of protection, invention disclosures, journals, record keeping, initial low cost protection, $80 provisional patent applications, hire an attorney, patent atty. Scott Fields, Esq.

Segment 3

Patent Searching; objectives, searching tools and methods, searching non-patented prior art, research patents worldwide with Evelyne Guillouet, Sr. Legal Asst. with Morrison Forrester

Segment 4

Patent Strategies; maximize patent scope, prosecuting patent applications, speed up or slow down, infringement issues, qualify commercial value, national or international pursuit, with Bill Hynes, Esq., Townsend, Townsend & Crew

Segment 5

Designing Inventions that Sell!; product design essentials, customer driven innovation, applying the “WOW factor”, and emotional response and packaging with Paul Lapidus, New Funtiers and Phil Bourgeois, Studio RED

Segment 6

Writing a Patent Application; self-drafting an application, role of the attorney, review and filing, describing an invention, patent drawing made easy, patent writing aids, with patent atty. Michael Neustel, Esq.

Segment 7

Trademarks, Copyrights and other IP; service marks, trade dress, trade secrets, domain names, confidentiality agreements with Glenn Petersen, Esq. MHA Law

Segment 8

Planning for Success; personal/business planning, partnerships, corporations, starting and managing a business, traits of success, inside secrets with Dr. Lawrence Udell, Center for New Venture Alliance and Brent Lawrence, Esq.

Segment 9

Marketing Strategies; niche marketing, finding marketing partners, internet sales, retail and wholesale, buying influences, creating demand, augment via license with Kevin Beresford, CEO Shari’s Berries International

Segment 10

Financing INNOVATIONS; Early stage financing, angels, VC, partnering with marketing and manufacturing, VC, banks, SBA with Jay Vlahakis, McClellan Incubator and Brian Kerfoot

Segment 11

Cost Effective Manufacturing; make your product better, faster, cheaper, import vs. domestic, find and create manufacturing partnerships, with David Jones, TEiM

Segment 12

Prototyping; think it, design it, build it, prove it. Physical or virtual, inexpensive rapid prototyping; prototype stages, drawing types, do-it-yourself, testing with Matt Berg, Titoma Prototypes

Segment 13

Government Assistance; federal, state and local programs, SBDC and SBA, environmental assistance, colleges, universities, economic development corporations with Mary Wollesen, SBDC and Joyce Mason, RMDZ

Segment 14

Prototype to Production; testing and certifying, scheduling, shipping, import analysis, RFQ and PO’s with Doug Gibbs, Gibbs Group and Matt Gilliland, consultant to Hewlett Packard  

Segment 15

Marketing and SALES TACTICS; market creation, guerilla tactics, commissioned reps, retail or industrial, private label, test marketing, trade shows, ramp up, outfox competitors with Mike Stephanos, Duraflame inventor and Barbara Read

Segment 16

Partnering strategies; 8 common and uncommon approaches, JDAs, finding manufacturing and marketing partners, licensing, leverage established businesses with Murray Ansell, Think USA

Segment 17

Patent Quality Management (PQM); build an IP portfolio, implement and manage throughout the organization, steering and innovation teams, forms, metrics, with your hosts Bob DeMatteis and Andy Gibbs

Segment 18

Licensing; anatomy of a license, SWOT analysis, exclusive and non-exclusive strategies, royalties, incentives, presenting, overcoming objections, with Andre Lake Mayer, Twister Sisters

Segment 19

PIC Summary, Invention Review & Assessment; competitive market analyses, anticipating, fixing problems, satisfying buying influences, improving, breakthroughs, creating the next generation with your hosts Bob DeMatteis and Andy Gibbs

Segment 20

Young Inventors; The child’s inventive mind, following the innovative spark, family projects, how kids overcome challenges, encourage children to invent, get an early start, with Kristin Hrabar, Cassidy Goldstein and Ole Andersen